Uniting Your Teams.
Guiding Your Customers.
Powering Growth.
Transforming how B2B tech businesses go to market by aligning strategy, teams, and customer experience.
So your customers feel clarity, even when your business is changing fast.
Who is EC⁴ Global ?
As the founder of this global B2B consulting and advisory practice, I help purpose-driven, science-led B2B businesses to break siloes, align strategy and transform marketing and customer teams and capability - delivering deliver seamless customer experiences, creating value and driving sustainable growth.
“Jo is a seasoned multi-industry B2B marketing leader with the capacity to engage and drive from the strategic to the operational. She has been successful in large well-established firms, to ones like ourselves that are the fast moving, agile accelerator with global coverage. She is relentless in the pursuit of the greater business good”
Graham Grant, CEO, Seequent -The Bentley Subsurface Company
Why EC⁴ Global?
With 25+ years of global experience across science-led and technology-powered industries, Jo brings clarity, cohesion, and commercial impact to complex B2B challenges.
My perspective is grounded in first-hand experience, not theory.
As a former CMO inside investor-backed, high-growth businesses, I have lived the pressure of aggressive targets, navigated complex M&A integrations, managed global brand portfolios, and worked shoulder-to-shoulder with commercial leaders to deliver results.
I understand the nuance — not just the strategy, but the stakeholder dynamics, cultural integration, and operational constraints that come with scaling fast. EC⁴’s role is not to replace internal leaders, but to be a trusted extension of the CMO, the exec team or founder — someone who understands the load, speaks your language, and can you help lift it.
You don’t need another agency. You need a strategic operating partner who’s walked your path and can bring clarity, confidence, and capacity to your next phase of growth and create the value you need.
I don’t just transform how you grow. I transform how your customers experience that growth.